![](https://freight.cargo.site/t/original/i/f66c9ed43a101ac8e0269b7848a1f63466439463e40f002fc0a6d8c0c978b1fa/Pfizer-Logo.png)
![](https://freight.cargo.site/t/original/i/4e0419aeffc896da6b4138181a98ae8180a895c02b021980b40e8d2c5506add9/-.jpg)
![](https://freight.cargo.site/t/original/i/75e4b3091345eb36a0d695b915c53e44184d6f97d8c0b9c2b1289b0a7a4475ce/2005_Pfizer_KV_DATATWISTb_02.jpg)
![](https://freight.cargo.site/t/original/i/4f11afbbfa5d9a8bed6e3b19a0468a8dd2f08e7502137d0d3f5f2359e777bd5f/20201231_Pfizer-Brand-Applications_01_SA_Artboard-6_Artboard-6.jpg)
![](https://freight.cargo.site/t/original/i/eb90df02d178fb45f6d9ad76f56236b4ec475d84e698389a90766b4a918bca5c/BG-Tile-02.jpg)
![](https://freight.cargo.site/t/original/i/f1f500fe3e442fc6cb230b6d86d00230800957373087b1f2a1152c9f9bffcda6/10_Pfizer_BillboardMock-5.png)
![](https://freight.cargo.site/t/original/i/a6bdbbbedecd05e2b6bc801d886d10f1d51ac945a96fb8437ff2df4713f6bbd3/04b_Pfizer_SpaceNoodle.png)
![](https://freight.cargo.site/t/original/i/999c6e1c5e0529f63943333348967e82d91e7194b4ea17f435d7902ccc553573/07b_Pfizer_ScientistUniform.png)
![](https://freight.cargo.site/t/original/i/63fa7191f42ff350e57f56f4dd1e4723b5bda2a2844102a71a1bd13c1e57e28b/AA3Artboard-142x-100.jpg)
![](https://freight.cargo.site/t/original/i/ccc00290dc2eb3ff9d0d44ae7d3dfff1dcdebb171a4ba318d09ea770c49c19d5/Pfizer-PostersArtboard-133x-100.jpg)
![](https://freight.cargo.site/t/original/i/2d9cf651f74b8ed12327a89f6614f1086960a297ec62fc44b0ec8fef43274946/05_Pfizer_BuildingMock-1.png)
︎
︎Type
Branding, Identity Design
︎Year
January, 2021
︎Client
Pfizer
︎Role
Independent Lead Designer
(Logo, Identity System, Brand Guidelines)
︎Company
Team
︎
︎Features
︎Wall Street Journal
︎Fast Company
︎ Images courtesy of Team
︎Type
Branding, Identity Design
︎Year
January, 2021
︎Client
Pfizer
︎Role
Independent Lead Designer
(Logo, Identity System, Brand Guidelines)
︎Company
Team
︎
︎Features
︎Wall Street Journal
︎Fast Company
︎ Images courtesy of Team
︎
Pfizer Rebrand
︎Brief
Rebrand one of the largest pharmaceutical corporations in the world by repositioning it as science forward, a biopharmaceutical company.
︎Solution
New logo and brand identity system representing the Pfizer's evolution by transforming brand’s 70 years old legacy logo—the pill—into a unique helix form that evokes connectivity and continuity with an emphasis on transformation and science.
︎
︎Creative Direction: John Clark, Amy Globus
︎Design Lead: Sabri Akın
︎Art Direction and Design: Sabri Akın, Devin Sager, Nicole Wang, Aida ElBaradei, Mark Wolfe, Jiayue Li, Ioan Butiu, Aleksander Hamid, Shannon Jager, Edan Esinly
︎Pfizer Letterform Refinement: Jeremy Mickel
︎Producer: Samantha Kassay
︎3D and Motion Graphics: Bruno Canales, Luke Guyer, Nil Serraima, Albert Sanjuán, Eric Langlay, Mark Parsons
︎Sound Design: Jay Pellizzi
︎Writing: Stewart Stone, Hunter Braithwaite
Pfizer Rebrand
︎Brief
Rebrand one of the largest pharmaceutical corporations in the world by repositioning it as science forward, a biopharmaceutical company.
︎Solution
New logo and brand identity system representing the Pfizer's evolution by transforming brand’s 70 years old legacy logo—the pill—into a unique helix form that evokes connectivity and continuity with an emphasis on transformation and science.
︎
︎Creative Direction: John Clark, Amy Globus
︎Design Lead: Sabri Akın
︎Art Direction and Design: Sabri Akın, Devin Sager, Nicole Wang, Aida ElBaradei, Mark Wolfe, Jiayue Li, Ioan Butiu, Aleksander Hamid, Shannon Jager, Edan Esinly
︎Pfizer Letterform Refinement: Jeremy Mickel
︎Producer: Samantha Kassay
︎3D and Motion Graphics: Bruno Canales, Luke Guyer, Nil Serraima, Albert Sanjuán, Eric Langlay, Mark Parsons
︎Sound Design: Jay Pellizzi
︎Writing: Stewart Stone, Hunter Braithwaite