︎
︎Type
Branding, Identity Design

︎Year
January, 2021

︎Client
Pfizer

︎Role
Independent Lead Designer
(Logo, Identity System, Brand Guidelines)

︎Company
Team

︎
Pfizer Rebrand

︎Brief
Rebrand one of the largest pharmaceutical corporations in the world by repositioning it as science forward, a biopharmaceutical company.

︎Solution
Logo and brand identity system representing the Pfizer's evolution by transforming brand’s 70 years old legacy logo—the pill—into a unique helix form that evokes connectivity and continuity with an emphasis on transformation and science.

︎
︎Creative Direction: John Clark, Amy Globus

︎Creative Production: Samantha Kassay

︎Art Direction and Design: Sabri Akın, Devin Sager, Nicole Wang, Aida ElBaradei, Mark Wolfe, Jiayue Li, Ioan Butiu, Siavash Khasha, Jeremy Mickel, Aleksander Hamid, Shannon Jager, Edan Esinly

︎3D and Motion Graphics: Bruno Canales, Luke Guyer, Nil Serraima, Albert Sanjuán, Eric Langlay, Mark Parsons

︎Sound Design: Jay Pellizzi

︎Writing: Stewart Stone, Hunter Braithwaite