









︎
︎Type
Branding, Identity Design
︎Year
January, 2021
︎Client
Pfizer
︎Role
Independent Lead Designer
(Logo, Identity System, Brand Guidelines)
︎Company
Team
︎Type
Branding, Identity Design
︎Year
January, 2021
︎Client
Pfizer
︎Role
Independent Lead Designer
(Logo, Identity System, Brand Guidelines)
︎Company
Team
︎
Pfizer Rebrand
︎Brief
Rebrand one of the largest pharmaceutical corporations in the world by repositioning it as science forward, a biopharmaceutical company.
︎Solution
Logo and brand identity system representing the Pfizer's evolution by transforming brand’s 70 years old legacy logo—the pill—into a unique helix form that evokes connectivity and continuity with an emphasis on transformation and science.
︎
︎Creative Direction: John Clark, Amy Globus
︎Design Lead: Sabri Akın
︎Art Direction and Design: Sabri Akın, Devin Sager, Nicole Wang, Aida ElBaradei, Mark Wolfe, Jiayue Li, Ioan Butiu, Siavash Khasha, Jeremy Mickel, Aleksander Hamid, Shannon Jager, Edan Esinly
︎Producer: Samantha Kassay
︎3D and Motion Graphics: Bruno Canales, Luke Guyer, Nil Serraima, Albert Sanjuán, Eric Langlay, Mark Parsons
︎Sound Design: Jay Pellizzi
︎Writing: Stewart Stone, Hunter Braithwaite
Pfizer Rebrand
︎Brief
Rebrand one of the largest pharmaceutical corporations in the world by repositioning it as science forward, a biopharmaceutical company.
︎Solution
Logo and brand identity system representing the Pfizer's evolution by transforming brand’s 70 years old legacy logo—the pill—into a unique helix form that evokes connectivity and continuity with an emphasis on transformation and science.
︎
︎Creative Direction: John Clark, Amy Globus
︎Design Lead: Sabri Akın
︎Art Direction and Design: Sabri Akın, Devin Sager, Nicole Wang, Aida ElBaradei, Mark Wolfe, Jiayue Li, Ioan Butiu, Siavash Khasha, Jeremy Mickel, Aleksander Hamid, Shannon Jager, Edan Esinly
︎Producer: Samantha Kassay
︎3D and Motion Graphics: Bruno Canales, Luke Guyer, Nil Serraima, Albert Sanjuán, Eric Langlay, Mark Parsons
︎Sound Design: Jay Pellizzi
︎Writing: Stewart Stone, Hunter Braithwaite