︎
︎Type
Branding, Identity Design
︎Year
January, 2021
︎Client
Pfizer
︎Role
Independent Lead Designer
(Logo, Identity System, Brand Guidelines)
︎Company
Team
︎
︎Features
︎Wall Street Journal
︎Fast Company
︎ Images courtesy of Team
︎Type
Branding, Identity Design
︎Year
January, 2021
︎Client
Pfizer
︎Role
Independent Lead Designer
(Logo, Identity System, Brand Guidelines)
︎Company
Team
︎
︎Features
︎Wall Street Journal
︎Fast Company
︎ Images courtesy of Team
︎
Pfizer Rebrand
︎Brief
Rebrand one of the largest pharmaceutical corporations in the world by repositioning it as science forward, a biopharmaceutical company.
︎Solution
New logo and brand identity system representing the Pfizer's evolution by transforming brand’s 70 years old legacy logo—the pill—into a unique helix form that evokes connectivity and continuity with an emphasis on transformation and science.
︎
︎Creative Direction: John Clark, Amy Globus
︎Design Lead: Sabri Akın
︎Art Direction and Design: Sabri Akın, Devin Sager, Nicole Wang, Aida ElBaradei, Mark Wolfe, Jiayue Li, Ioan Butiu, Aleksander Hamid, Shannon Jager, Edan Esinly
︎Pfizer Letterform Refinement: Jeremy Mickel
︎Producer: Samantha Kassay
︎3D and Motion Graphics: Bruno Canales, Luke Guyer, Nil Serraima, Albert Sanjuán, Eric Langlay, Mark Parsons
︎Sound Design: Jay Pellizzi
︎Writing: Stewart Stone, Hunter Braithwaite
Pfizer Rebrand
︎Brief
Rebrand one of the largest pharmaceutical corporations in the world by repositioning it as science forward, a biopharmaceutical company.
︎Solution
New logo and brand identity system representing the Pfizer's evolution by transforming brand’s 70 years old legacy logo—the pill—into a unique helix form that evokes connectivity and continuity with an emphasis on transformation and science.
︎
︎Creative Direction: John Clark, Amy Globus
︎Design Lead: Sabri Akın
︎Art Direction and Design: Sabri Akın, Devin Sager, Nicole Wang, Aida ElBaradei, Mark Wolfe, Jiayue Li, Ioan Butiu, Aleksander Hamid, Shannon Jager, Edan Esinly
︎Pfizer Letterform Refinement: Jeremy Mickel
︎Producer: Samantha Kassay
︎3D and Motion Graphics: Bruno Canales, Luke Guyer, Nil Serraima, Albert Sanjuán, Eric Langlay, Mark Parsons
︎Sound Design: Jay Pellizzi
︎Writing: Stewart Stone, Hunter Braithwaite