︎Video: Courtesy of Joyce N. Ho


︎Concept Development Phase





︎
︎Type
Experiental Design, Interaction Design

︎Year
August, 2019

︎Client
Nike

︎Role
Freelance Senior Designer

︎Company
The Mill

︎
︎ECD
Rama Allen 

︎Creative Lead
Michael Dunkley, Joyce N. Ho

︎Technical Lead
Jimmy Gass

︎Producer
Katie Kolombatovich

︎Design
Sabri Akın, Joyce N. Ho, Pedro Piccinini Eddie Song, Daveion Thompson, Mikhael Villegas

︎Development
Nick Couret-Chailloux, Michael Dunkley, Sands Fish, Jimmy Gass, Ren Hsien-Hsu, Kim Kohler, Richard Lapham, Fabio Piparo, Xuan Seifert, Jeffrey Wang



︎
Nike Joyride HOI

The Mill was asked to create an interactive and experiental experience at Nike House of Innovation NYC for Nike’s new running shoe Joyride. 

As a freelance senior designer, I have worked with The Mill to create initial concepts of the interactive and experiential experience.